What you need to know about Popeyes commercial
“This is a big deal,” says Jim Tabor, co-founder of the Boston-based marketing company Tabor Media.
“They’re saying to the world, ‘This is our best marketing strategy.
This is the way to do it.'”
Tabor is one of the founders of Popeyes and says he has never been more excited about the company.
“The way they have been executing this is a major step forward,” he says.
The Boston-area chain launched in 2008 with two restaurants in Boston, one in Roxbury and one in Dorchester.
Now, with six stores across the country, the chain is expanding its reach to more than 100 locations.
Its first two locations opened in 2016 and 2017.
In a statement, Popeyes said it “welcomes the opportunity to partner with the Globe and Mail to help bring the brand to a broader audience.”
The Globe says it will distribute the ad on Popeyes’ websites, social media and in print.
“Popeyes is a global brand that has made a name for itself with innovative, healthy foods and healthy living products,” said Globe president and CEO Andrew Stapleton.
“We are proud to be able to work with this leading brand to help them continue to make this a successful company.”
Popeyes will be the first fast-food chain to get in on the ground floor of the Globe.
The Globe and News will also be rolling out a number of ad buys over the coming weeks.
The company said it would use the Globe’s website and social media to promote the campaign.
“This partnership is great news for our readers and for Popeyes,” said Chris P. Sommers, president of the U.S. News & World Report, which is one partner.
“Our newsroom has been working on a national strategy for Popeye’s ad campaign since before we launched,” he said.
While we are working with Popeyes, I am looking forward to our continued collaboration with them on their future plans for our Globe brand,” said Jim Denniston, publisher and managing editor of the The Boston Globe.